Corporate Identity: Type Directors Club

The redesign of an identity mark and stationary system for the Type Directors Club aimed to arrive at a more concise and versatile solution that can be easily used in a broad range of applications. The mark is constructed to allude to both hand and digital typesetting, thus bridging the historical gap. Neutral, humanist brown was chosen to compliment the modest and understated design.¶

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Some discarded

Logo ideas from

the Process Journal .

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