Print Design: Pampa Wine

The aim of the project was the creation of the versatile and concise identity system for an Argentine wine. The solution had to accommodate for three distinct types of wine in two price tiers. The concept behind the name and iconography of the labels in based on an old legend of the Pampa tribe, that was chosen to fit the audience profile and positioning map, developed as a prior exercise.¶

Antiquated Seal

Premium Tier
Bottles.

Value Tier
Bottles.